For starters, you should make sure every single piece of content you put on your site is original. If you plagiarize content from other sites, it's going to hurt your SEO.
You should also include the right keywords in your content. It'll help your site move up on Google's search engine results pages.
Doing link insertion in your content will work wonders for your SEO as well. You should have a strong link-building strategy in place that involves you including both internal and external links within your content.
Not sure how to go about adding links to your site's content? We've come up with a list of do's and don'ts for link insertion in blogs. Take a look at them below and put them to good use right away.
DO: Include Internal Links to Your Own Content in Your Blogs
You've probably spent your fair share of time developing your website and filling it with all kinds of useful content. You shouldn't be shy about shining a spotlight on all this content by doing internal link insertion in your blogs.
Ideally, you want people to read through the blogs on your site and be encouraged to go check out other blogs once they're done. You might be able to convince them to stay on your site by including internal links in all your blogs.
You might even be able to convince people to reach out to you to inquire about your company's products and services by including internal links in a call to action at the end of your blogs. It's why you should make it your mission to cram at least a few internal links into every blog you post.
DON'T: Go Too Overboard While Including Internal Links
Scattering a few internal links to your content throughout a blog will be a great idea. It'll increase the chances of people clicking on them to check out the other content you have to offer when they're on your site. It'll also improve your site's SEO by leaps and bounds.
But while some internal links will be good, inserting too many of them into a single blog might end up being bad for business. All of these internal links will become distracting and might result in people leaving your site to go find other blogs that don't have so many internal links in them.
A good rule of thumb would be to include one internal link for every 500 words of copy in a blog. By doing this, you'll be able to include just enough internal links without going too overboard and hurting your SEO.
DO: Find High-Quality External Links for Your Blogs
Doing link insertion with internal links in your blogs will be of the utmost importance. But you should consider adding more than just internal links to the mix whenever possible.
You should also get into the habit of adding external links to your blogs. In a perfect world, these external links should be used to help highlight certain facts and statistics that you might work into your blogs.
You shouldn't pull these external links from just anywhere, though. Instead, you should make it a point to only use high-quality external links from trusted sources for your blogs. These kinds of external links will help to build up the credibility of your site by showing that you know how to spot reliable sources for your content.
DON'T: Choose External Links That Are Extremely Old
While it's a good idea to include high-quality external links in your blogs from the most trusted sources around, you should always check to see how old external links are before using them. You should steer clear of using external links that link back to articles that are years or even decades old.
If you use external links like this in your blogs, it might make your blogs look more outdated than they should be. It's also going to make it difficult for you to use these external links to your advantage when it comes to giving your SEO a boost.
If you can manage it, it would be great to focus on using only external links that are a year or two old. It'll make your operation look so much more current than it will otherwise.
DO: Try to Find Ways to Get Links to Your Content on Other Sites
Backlink building is going to be one of the key things you'll need to do when trying to improve the SEO of your website. The more other sites link to your site, the more favorably Google and the rest of the search engines will look down upon your site.
There will inevitably be times when other sites will link to your site without you having to ask. But you might also have to be proactive about getting links to your site in front of other site owners.
How can you do this? Well, for starters, you can begin emailing other site owners asking if they would be willing to link to your site in their blogs. You should sell them on the idea of doing this by agreeing to link to their blogs in exchange for backlinks.
You might also want to bring in a company that specializes in helping sites get the link insertions they need on other sites. They can do the necessary outreach and use the right link-building tools to start the backlink-building process for you.
DON'T: Be Afraid to Give Guest Blogging a Try
If you're willing to put in a little extra work on your part, there's another fantastic way to earn backlinks on other websites. You can contact site owners and ask if they would be willing to let you guest blog for them.
If you're able to place guest posts on other sites, it'll give you the opportunity to stick external links to your blogs in your guest posts. Guest post link building can be incredibly effective for those who are willing to put in the work to do it.
After writing just a few guest blogs for other sites, you should start to see your link building strategy work. You'll begin to bring more traffic to your site and see the fruits of your labor.
DO: Update Your Link Building Strategy for Your Blogs Every So Often
The one tough thing about putting a link building strategy in place is that you can't ever set it in stone. Google and the other search engines are always changing the way they deal with sites that are trying to do link building. You'll need to stay up to date on the latest link building changes and adjust your link building strategy accordingly.
This might be another great reason to work with a company that can help you with all your link insertion needs. They can provide you with the information you'll need to keep your link building strategy as updated as it can be.
DON'T: Ever Stop Including Links in Your Blogs
Even though the way that search engines handle link building is always changing, you're not likely going to see internal and external links ever go away when it comes to successful SEO. They'll play a huge role in your SEO efforts over the years.
With this in mind, you don't ever want to get complacent and stop including links in your blogs. If you do it every now and then, it might not come back to bite you. But if you're constantly posting blogs with little to no links in them, that could hurt your SEO efforts and set your site back so much.
Performing link insertion in your own blogs is going to make your SEO strategy successful to some degree in and of itself. Even if you aren't always including the right keywords in your content or making your content as compelling as possible, you should still see a spike in your traffic as long as you have the right links in place.
Link insertion is most likely here to stay in the SEO world. So you shouldn't ever feel like you don't need to include links in your blogs anymore.
Make Link Insertion in Blogs a Big Part of Your SEO Push
As long as you're writing blogs for your site that are filled with useful information and interesting statistics, you might be under the impression that your site's SEO will be just fine. But this might not be the case if you don't do enough link insertion.
Use the do's and don'ts of link insertion in blogs listed here to your advantage. It'll help to get more eyes on your blogs and generate more traffic than you could have imagined.
Look for more tips on giving your site a boost in the SEO department by reading through more of our blog articles.